When it comes to corporate responsibility, so many companies are quick to pass the buck, but it’s heartwarming to see a big company step up and take matters of public health into their own hands: Heineken has unveiled new bottles with extra-long necks to give alcoholics time to think about all the people they’re letting down.
Wow, what a thoughtful gesture. This is definitely going to help a lot of people break free of the vicious cycle of alcohol addiction.
While the beer will still have the same classic taste Heineken drinkers have always enjoyed, the bottles have been redesigned to feature an extended neck that will give anyone with a destructive relationship to alcohol a few extra moments before the beer reaches their lips to reflect on the people who love and depend on them and all the promises they’ve made before they throw it all away. Whether it’s a spouse their addiction has put through the ringer or the children they may never see grow up if they don’t make health a priority, the extra moments it will take the beer to travel all the way out of the totally cool, elongated bottle will give those succumbing to their alcohol dependency time to really consider the consequences their drinking might have on the people they love the most before they decide to take that sip.
“We’re excited to debut bottles with longer necks than ever before so that valued Heineken customers who habitually drink our fresh, high-quality lager to excess will have a bit more time to think of their families and loved ones before indulging in that world-class Heineken flavor,” said a spokesperson for the company in a press release. “We at Heineken hope that these extra-tall bottles will encourage people to reflect on the people they’ll be letting down and the lives they’ll be destroying if they choose to take that refreshing sip of delicious Heineken.”
That sounds pretty awesome, if you ask us! It’s amazing to see a company that truly cares about its customers. Our hats are off to you, Heineken!
