Sometimes, an image sums something up so much better than words ever could. That’s certainly the case with this powerful photo of a woman turning a cereal box upside down. Her message is clear and really cuts to the heart of the matter: There’s no more cereal. If there were some cereal left, it would fall out when she flipped the box upside down. But there isn’t any falling out. Not a single piece. And that’s precisely what makes this image such a searing indictment of the emptiness of the cereal box.

Wow.

Let’s hope this woman’s eye-opening demonstration raises awareness of this issue. Incredible.

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