Because All Content Deserves To Go Viral.

If you’re a big Dr Pepper fan, you might want to sit down for this news, because its new promotion is going to absolutely blow your mind: Beginning this week, the soft-drink brand is offering an unlimited, lifetime supply of Dr Pepper to the one lucky winner who can provide information on the whereabouts of Dr Pepper Snapple Group president and CEO Larry D. Young or credible proof of death.


Um…yes, please!

It’s called the Locate Larry Summer Sweepstakes, and all you have to do is find where the 60-year-old chief executive of the Dr Pepper Snapple Group is, confirm his identity, and then call the sweepstakes hotline or tag the location through the Dr Pepper app, and hold tight until helicopters arrive. After that, all you have to do is enjoy as much Dr Pepper as you’d like for the rest of your life.

Custom Dr Pepper cans featuring the most recent photo of Larry have already hit the shelves and also contain additional information ranging from the CEO’s eye color and last known whereabouts to fun facts like his most common jogging route or favorite place to watch horse racing. Even cooler, if you scan the QR code on all 20-ounce bottles of Dr Pepper, you get exclusive access to a 15-page PDF of Larry’s most recent credit card transactions, a short security cam video showing the CEO exiting his residence at 10 p.m. on April 7 and getting into a black Mercedes, and 15 custom Dr Pepper emojis to text to your friends.

So awesome!

One grand prize will be awarded to the person whose information either brings Larry back alive or locates enough of his teeth to match against dental records, and five additional runners-up will receive an all-day family pass to any Six Flags theme park. And while the contest was originally limited to residents of the continental U.S., a recent report linking Larry’s cell phone to Kharkiv just opened the contest to anyone in any part of Ukraine.


Let the games begin!

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